July in Central Texas, 14 days of triple digit temperatures with no break in sight and someone had the bright idea to throw a music festival. It may sound like a level of Dante’s Inferno, but the Float Fest producers have it figured out, with a leisure float down the cool San Marcos river, on-site camping, a carnival, helicopter rides and stages headlined by Cage the Elephant, Weezer, Zedd and MGMT.

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