Back in 2012 I was clicking around the Instagram of that era (Flickr) and stumbled upon images taken with the Sony Zeiss ZA 135mm f/1.8 lens on the 24mp Sony a900. Those impressive images eventually led me to a full platform switch from Canon to the Sony A-mount system and Sony Zeiss prime lenses. I’ve always loved Zeiss optics and the fact that I could shoot them natively on Sony’s platform sealed the deal.
Last week, Sony unveiled their new campaign, entitled “Be Alpha”. For the uninitiated, the term “Alpha” is a brand holdover from the legacy Minolta days and their line of ground breaking Alpha SLR cameras. When Sony purchased the Konica Minolta camera business in the mid 2000s, the Alpha product name came along for the ride.