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Whip Smart: Sony’s new FE 35mm f/1.8 is the lens we have been waiting for

There is a “journey of focal lengths” photographers take on the road from beginner to expert. In the film era, you would start with a normal 50mm lens and then move to longer or wider focal lengths, eventually settling in on a preferred way of seeing. For many, that favorite FOV is 35mm – a classic and flexible focal length, well suited for landscapes, street, reportage, weddings, fashion or portraits. 35mm is a desert island lens – the one you would keep if you could have no other.

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Sony G Master FE 24mm f/1.4 Review

Spoiler alert – if you’ve researched anything about the Sony G Master 24mm f/1.4 lens prior to making your way here, prepare for further confirmation of its greatness. If you are a lover of compact, fast primes, this is a lens you are going to want in your bag.

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Be Alpha

Last week, Sony unveiled their new campaign, entitled “Be Alpha”. For the uninitiated, the term “Alpha”  is a brand holdover from the legacy Minolta days and their line of ground breaking Alpha SLR cameras. When Sony purchased the Konica Minolta camera business in the mid 2000s, the Alpha product name came along for the ride.


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Day For Night with the Sony a7RIII

Across the world, the communal experience of gathering with thousands of like minds to celebrate your favorite bands has become an annual rite. Music festivals have become larger and more popular, with no sign of slowing down. And while the largest of the festivals offer much of the same – large grassy fields, mega crowds and hundreds of acts scheduled over a long weekend – the smaller, boutique festivals are making their mark and winning fans by providing something different.


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NFL with the Sony a7RIII and a9

A few weeks ago I received a message from Sony Artisan of Imagery Gene Lower, team photographer for the Arizona Cardinals. Gene is one of those guys that gives freely of his knowledge and has been offering up very special opportunities to shoot NFL games to his fellow Sony Artisans. As an advisor to the Tokyo based product team, he was also an unsung force in the development of the acclaimed Sony a9. So when Gene presented the chance to shoot the Cardinals at their away game in Houston, I didn’t hesitate.


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One Camera, One Lens : Voigtlander Nokton 40mm f/1.2 and Sony a9 in Baja

You know that moment when it’s time to pack your camera bag and you can’t decide what to take so you grab everything? I know this feeling well but this time I committed to the simplicity of one camera, one lens.

My default vacation lens kit usually consists of a traditional 35mm, 50mm and 85mm combo. To pare down to one lens, I would choose either the 35mm or the 50mm; but, what if there was a magical fov somewhere in between, say a 40mm? And what if that 40mm was also super fast, like f/1.2 fast? Luckily, the new Voigtlander 40mm Nokton f/1.2 manual focus lens does exist and it graced my doorstep just a few days before leaving for a quick recharge at Hotel San Cristobal outside Todos Santos, Baja California Sur.


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