Last week, Sony unveiled their new campaign, entitled “Be Alpha”. For the uninitiated, the term “Alpha” is a brand holdover from the legacy Minolta days and their line of ground breaking Alpha SLR cameras. When Sony purchased the Konica Minolta camera business in the mid 2000s, the Alpha product name came along for the ride.
Across the world, the communal experience of gathering with thousands of like minds to celebrate your favorite bands has become an annual rite. Music festivals have become larger and more popular, with no sign of slowing down. And while the largest of the festivals offer much of the same – large grassy fields, mega crowds and hundreds of acts scheduled over a long weekend – the smaller, boutique festivals are making their mark and winning fans by providing something different.
A few weeks ago I received a message from Sony Artisan of Imagery Gene Lower, team photographer for the Arizona Cardinals. Gene is one of those guys that gives freely of his knowledge and has been offering up very special opportunities to shoot NFL games to his fellow Sony Artisans. As an advisor to the Tokyo based product team, he was also an unsung force in the development of the acclaimed Sony a9. So when Gene presented the chance to shoot the Cardinals at their away game in Houston, I didn’t hesitate.
You know that moment when it’s time to pack your camera bag and you can’t decide what to take so you grab everything? I know this feeling well but this time I committed to the simplicity of one camera, one lens.
My default vacation lens kit usually consists of a traditional 35mm, 50mm and 85mm combo. To pare down to one lens, I would choose either the 35mm or the 50mm; but, what if there was a magical fov somewhere in between, say a 40mm? And what if that 40mm was also super fast, like f/1.2 fast? Luckily, the new Voigtlander 40mm Nokton f/1.2 manual focus lens does exist and it graced my doorstep just a few days before leaving for a quick recharge at Hotel San Cristobal outside Todos Santos, Baja California Sur.
This is how it happened – three days of love and music at El Cosmico in Marfa, TX.
Click to scroll
As a self professed classic film compact camera junkie, the ability to use some of the lenses that were originally affixed (not interchangeable) to those cameras, is intriguing. In the past I’ve written about converting the Summarit 40mm f/2.4 from the Leica Minilux and even using the converted lens with the Techart autofocus adapter. Today we have another personal favorite – the 35mm f2 lens from the legendary Konica Hexar AF.